Wednesday, 1 February 2012

Media Event :: SHOP MAC Launch Party

Hello Everyone!!!

I hope all has been well for you guys! Anyways, I have an event that some of you guys would be interested in reading about!

Helen was invited to the SHOP MAC Launch Party last night. I attended the event with her and here are some photos I took with my phone at the event! :)

Snapshot of the invitation and promotional items!

The invitation included a free promotional item! Dishwashing gloves, sponges, and bags were available! They were handed out by a model who was styled to look like the campaign models and tons of snacks were cycled out!

Lets not forget the most important part of the party! The products!!!

Product Displays - It was difficult to get a picture of the stands with all the products on it!

I was the most interested in the two lipsticks: Runway Red and Quick Sizzle. Note that those who loved Innocence, Beware! from the Disney Villians line, it's back for a limited time in this collection! Runway Red is a typical satin red and the closest dupe I could find of it from the permanent line is Brave Red, which was in a different finish. Quick Sizzle is a matte fuchsia and the closest dupe I could find of it was Girl About Town, which was also a different finish (Amplified). I also was interested in the Scandalicious lipgloss - which is pretty much a liquid lipstick that was a mix between Runway Red and Quick Sizzle. Below is a comparison swatch of the two lipsticks.

L-R: GBO, Quick Sizzle, Runway Red, Brave Red

Aside from the lipsticks, I was also interested in the Fluidlines and the Tendertones (yes they are Tendertones! :O). I didn't purchase them because technically I put myself on a "makeup-ban/buy less make up"... but that didn't fare well by the end of this event... :p None of the Fluidlines are pure black, but extremely wearable for everyday and the Tendertones I would highly recommend for anyone who's looking for a lipbalm with a little tint of colour :)

My haul from the event! { Runway Red, Scandalicious, Gloves }

I got one lipstick, Runway Red, and one liquid lipstick, Scandalicious! I was on the fence about Quick Sizzle and I was debating if I would prefer Girl About Town or Quick Sizzle so I opted not to purchase it during the pre-launch period. I also got a free blinged up dishwashing gloves that are way too cute to be used :p!

I hope you enjoyed this post and it was helpful in terms of reference for my favourite 2 lipsticks from this collection!

elle xx

PS: I just found out that American Eagle collaborated with Deux Lux and Sam Edelman! You should check out these collections for designers for less ;)
PPS: I also started to revisit my food blog - check it out here!
PPPS: Stay tuned for an upcoming blog sale! I have items from the Versace x H&M line and more!


  1. ohhh fun event! i always see these invites in my inbox but i never go lol. mb i'll go chk it out nxt time :D

  2. @ShinyPrettyThings :: You should just pop into one for a little while (probably the most you need is 15 minutes :p) just to check out the atmosphere and the free goodies (food & giveaways!)


Thank you so much for reading my post! I'd love to hear what you say! Don't forget to check back to see my response if you ask any questions!

elle xx